Visual research / 2024
Banking Studies
An experimental series exploring how familiar financial symbols can become tactile contemporary image systems.
01 / Full project media
01 MEDIA MODULES / LOCAL
The challenge
Find new visual metaphors beyond cards, coins and generic technology glow.
The system
Material studies, distorted scale and unexpected compositions create a richer vocabulary for future campaigns.
Scope
- Research
- Styleframes
- Material design
- Creative direction
The study expands the vocabulary of possible banking imagery beyond familiar cards, coins and generic technology symbols.