Concept identity / 3D / 2024
Kick / Concept Identity
A fluorescent visual territory where a pixel-built mark lives among tactile, character-like 3D objects.
Cinema 4D · Redshift · Figma
01 / Full project media
01 MEDIA MODULES / LOCAL
The challenge
Translate raw streaming energy into a recognizable identity without relying on gaming clichés.
The system
Neon green, black space, dense micro-textures and hard-edged geometry create a system that feels live before it starts moving.
Scope
- Concept
- 3D language
- Motion tests
- Identity frames
The concept establishes a recognizable fluorescent identity and a flexible visual field for future motion and communication tests.