Character design / 2024
Ak Bars Stickers
A family of expressive characters that expands a corporate brand into everyday digital conversation.
01 / Full project media
01 MEDIA MODULES / LOCALThe challenge
Build emotion and humor without breaking the existing visual identity.
The system
Simple silhouettes, readable expressions and a controlled palette make the set feel personal and unmistakably branded.
Scope
- Character system
- Illustration
- Sticker pack
- Motion principles
The character set extends the corporate identity into a more personal and expressive digital communication format.