Motion campaign / 2024
Halva 24M
A bold 24-month campaign system designed for fast recognition across high-frequency digital placements.
01 / Full project media
01 MEDIA MODULES / LOCALThe challenge
Make one number own the frame and still leave room for product meaning.
The system
Oversized typography becomes the hero object, supported by glossy materials and rhythmic camera movement.
Scope
- Art direction
- Typography
- 3D motion
- Format adaptations
The central number remains the hero across motion and square placements, creating fast recognition in a high-frequency campaign.